Ashley Ingle is a CPA, entrepreneur, and accounting firm owner who has spent her career helping business owners make better decisions with their numbers.

As CEO of Profit Matters, Ashley has built and scaled a modern accounting, tax, and advisory firm while seeing firsthand where the traditional accounting model falls short. Business owners want more than financial statements. They want answers. Accounting firms want to provide those answers, but delivering true advisory consistently across dozens or hundreds of clients is incredibly difficult.

That gap is what led Ashley to build CFOly.

CFOly brings together Ashley’s experience as a CPA, firm owner, entrepreneur, and advisor into a platform designed to make high-quality financial insight available at scale. It connects directly to the financial data businesses already have and helps turn it into clear answers, meaningful insights, and actionable next steps.

Ashley believes AI will not replace great accountants. It will give great accountants the ability to do far more of the work their clients actually value. Founder quote “I built CFOly because I know what it feels like to sit across from a business owner who doesn’t really care what their financial statements say. They want to know: